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www.unofficialbmw.com Rate Card
Rates:
Rates are for run of site campaigns.
Minimum purchase of $400.
ESTIMATED Monthly Site Statistics:
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250,000 page views |
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25,000 unique visitors |
See Dec98/Jan99 Stats page
Also see:
Banner Ad Specifications:
www.unofficialbmw.com currently serves each banner to both the top and bottom navigation areas of each page.
Banners must meet the following specifications:
| Dimensions: |
468 x 60 pixels |
| Maximum file size: |
30K |
| File format: |
GIF |
| Animation: |
OK |
| HTML: |
OK |
| Delivery: |
Digital via E-mail |
| Delivery: |
ftp to ftp.unofficialbmw.com/Incoming |
| Browser optimization: |
MSIE/Navigator 3.0 + |
| Lead time: |
24 hours
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Which ad tracking system is used? What are the benefits of this system?
www.unofficialbmw.com uses a product called WebAdverts. Advertisers can view their ad's exposer_at_any time, online. Here is a sample.
Contact:
Dale Beuning
Please e-mail: dbeuning_at_unofficialbmw.comm
CPM*
CPM, or cost per thousand impressions, is the marketing world's
metric for judging the merits of different media buys. Offline,
CPM is calculated by taking the total cost of a given ad buy,
dividing it by the total estimated viewership of a given
advertisement, and multiplying the total by 1000. Here's an
example: You buy a magazine ad for US$5,000. The magazine's
subscriber base is 50,000. Therefore, the CPM will be
($5,000/50,000) x 1,000, or $100.
On the Web, CPM is a little different. Since it's so difficult to
accurately determine the total number of visitors to a Web
site, the CPM is calculated using the number of actual ads
served. The distinction is subtle, but critically important: in the
offline world, marketers simply guess how many times an ad is
seen, whereas on the Web, we know.
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