

www.unofficialbmw.com Rate Card
Rates:
Rates are for run of site campaigns.
Minimum purchase of $400.
ESTIMATED Monthly Site Statistics:
250,000 page views 
25,000 unique visitors 
See Dec98/Jan99 Stats page
Also see:
Banner Ad Specifications:
www.unofficialbmw.com currently serves each banner to both the top and bottom navigation areas of each page.
Banners must meet the following specifications:
Dimensions: 
468 x 60 pixels 
Maximum file size: 
30K 
File format: 
GIF 
Animation: 
OK 
HTML: 
OK 
Delivery: 
Digital via Email 
Delivery: 
ftp to ftp.unofficialbmw.com/Incoming 
Browser optimization: 
MSIE/Navigator 3.0 + 
Lead time: 
24 hours

Which ad tracking system is used? What are the benefits of this system?
www.unofficialbmw.com uses a product called WebAdverts. Advertisers can view their ad's exposer_at_any time, online. Here is a sample.
Contact:
Dale Beuning
Please email: dbeuning_at_unofficialbmw.comm
CPM*
CPM, or cost per thousand impressions, is the marketing world's
metric for judging the merits of different media buys. Offline,
CPM is calculated by taking the total cost of a given ad buy,
dividing it by the total estimated viewership of a given
advertisement, and multiplying the total by 1000. Here's an
example: You buy a magazine ad for US$5,000. The magazine's
subscriber base is 50,000. Therefore, the CPM will be
($5,000/50,000) x 1,000, or $100.
On the Web, CPM is a little different. Since it's so difficult to
accurately determine the total number of visitors to a Web
site, the CPM is calculated using the number of actual ads
served. The distinction is subtle, but critically important: in the
offline world, marketers simply guess how many times an ad is
seen, whereas on the Web, we know.
